The Auckland attraction Wēta Workshop Unleashed, which opened in the SkyCity entertainment district in December last year, was honored at the 2021 blooloop Innovation Awards.

Featured earlier this month, Wēta Workshop Unleashed won in the Storytelling category.

Created by Wellington-based special effects and prop company, Wētā Workshop, best known for their work on The Lord of the Rings and The Hobbit film trilogies, Wēta Workshop Unleashed presents a 90-minute immersive experience in a world where the boundaries between fantasy and reality blur.

Part film set, part creative workshop, the experience takes guests through the paint-stained rooms of a fantastic film visual effects workshop, full of fantastic creatures, castles and props concocted by the artist. team from the Weta workshop.

Developing the WETA Cave and Window to Workshop experience in Wellington, the attraction is built around three different imaginary films divided into different zones.

Commenting on the blooloop award winning, a spokesperson for Wēta Workshop Unleashed said that “we are incredibly proud and excited (that) Wētā Workshop Unleashed has won an international award”.

Wēta Workshop Unleashed’s submission for the blooloop award advised “storytelling is at the heart of everything we do and as part of our experience we’ve come up with three original movie concepts from the genres we love – horror, fantasy and science fiction. Visitors walk through the experience in an immersive unfolding narrative, interacting with the practical physical models, props, and effects we imagined and created for these films.

“COVID has changed so much for everyone over the past 18 months, and when our borders closed, leaving New Zealand’s tourism industry to wonder about the future, we made the decision to keep designing, building and bring our vision of that experience to life.

“We thought that sharing our creative story in the hope that it could bring joy and inspiration to others in a fun, educational and engaging way would be good for the world.”

The other winners were the Svalgurok RideHOUSE at Europa-Park in Germany by ProSlide Technology Inc in the “Splash” category and FacePass contactless technology at Yas Theme Parks by Farah Experiences in the “Technology” category.

Blooloop is a global online resource for professionals working in the tourist attraction industry.

Click here for more information on the rewards

Images from Wēta Workshop Unleashed, courtesy of Wēta Workshop Unleashed.

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