December 5, 2023

Southern Ontario Home Cleaning Service Succeeds Through Technology-Driven Transformation

KITCHENER, ON, Nov 26, 2021 / 24-7PressRelease / – Hellamaid, a southern Ontario-based cleaning service is moving from a traditional cleaning services company to a technology-driven cleaning services market. In an effort to revolutionize the cleaning services industry, Hellamaid is using technology to streamline cleaning services, including online reservations, email and SMS reminders, automated online payments, notifications and tracking. clients. The company’s success to date demonstrates the need for technological change in the cleaning service industry, and the company promises more innovations to come.

Hellamaid was formed in Guelph, Ontario, in 2017 and started as a local business for Ahmed Mezil, CEO of Hellamaid. Mezil studied mechanical engineering at the University of Waterloo, where he was surrounded by engineering contractors, creating successful software and hardware companies like Thalmic Labs, Bufferbox and Prospect. Entrepreneurial culture inspired Mezil to start his own business, bringing his engineering knowledge and technical skills to the world of cleaning services.

Mezil chose the cleaning industry because it lacked innovation and saw opportunities to unite cleaners and become the “Starbucks of Cleaning Services”. From the start, he made it his goal to provide service that prioritizes Cleaner Happiness above all else, because he firmly believes that happy workers translate into happy customers. Along with using the latest technology to create a seamless online booking experience, creating a safe and supportive work environment where cleaners felt empowered was just as crucial, if not more.

Abdul El-Sayed joined Hellamaid as COO in 2019, with the vision of creating an Uber-like market for the up-and-coming cleaning company. El-Sayed has extensive experience in technology, it all started when he founded ChefHero (currently named Notch), a marketplace that connects restaurants with food suppliers. He grew ChefHero from a team of three to 50 employees in two years, raising several rounds of venture capital. He also founded CampusMate, a course-based, AI-powered messaging app.

El-Sayed used his expertise to build apps and create a convenient online reservation system for Hellamaid. Customers can display clear prices and customize their reservations to meet their specific needs. Customers can also use the online reservation system to schedule recurring cleanings and receive a discount on their services. Cleaners can also add their own availability and work flexible hours. Not only that, but Hellamaid is also working on automating the scheduling of reservations based on cleaning type, house size, and cleaning add-ons.

Mezil and El-Sayed use a hiring model similar to Uber, hiring independent contractors in Hellamaid service areas. Independent contractors are experienced professional cleaners who undergo a rigorous background check and in-person interview. Hellamaid is focused on character-based hiring, looking for passionate, caring and service-oriented independent entrepreneurs.

Hellamaid prioritizes the satisfaction of its professional subcontractors by offering flexibility and competitive compensation not found with traditional local cleaning companies. Entrepreneurs have the ability to control their schedule and get paid weekly. Bonuses and tips are also available for independent contractors. Due to their cleaners paying well above the industry average, Hellamaid became an Ontario Living Wage Certified Employer starting in 2020.

Hellamaid started in Guelph and now serves six regions of southern Ontario. Mezil and El-Sayed plan to expand Hellamaid’s service regions to include the entire Greater Toronto Area in 2022 before launching into other provinces in the coming years. The small side business has grown rapidly over the past four years, providing cleaning services to hundreds of homes every week. Today Hellamaid is a multi-million dollar company averaging around 15% month-over-month growth with no plans to slow down.

Hellamaid is a people-focused cleaning service that was proudly established in Guelph, Ontario in 2017. Since our inception, our Easy-Cleaning model has attracted many Canadians and has allowed us to grow quickly in South Ontario. We are now proud to work with exceptional cleaners in Wellington County, Waterloo, Halton, Peel, Hamilton and the Niagara region. Our cleaning professionals are carefully handpicked and selected to provide you with the quality cleaning service your home deserves. Our team is friendly, experienced, confident and ready to make your life easier! Book a cleaning online or call us at 226-770-3200 or 289-812-8155. If you want to know more, visit

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