Popular South Okanagan Airbnb named Hobbit Mountain Hideaway after JRR Tolkien’s “The Hobbit” and “Lord of Rings” books to change name after threat from Warner Bros., which owns the trademark of the word hobbit .
Christine Le Combe and her husband bought the Halfling Hideaway, located about 30 minutes east of Osoyoos, last year and renamed it the Hobbit Mountain Hideaway. It has been an extremely popular vacation destination since it opened in 2019.
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Earlier this week, Le Combe was contacted by entertainment media company Warner Bros. and told him that the word “hobbit” was a registered trademark and asked him to take it off the list.
Instead of giving in to the pressure and just taking the list off, she decided to ask her Instagram followers to vote for a new name.
“Having to step out of my comfort zone and engage with the community has been a good experience,” said Le Combe.
“I really didn’t think anyone would protect the word hobbit and then try to hunt down a person if they used the word hobbit because it’s not like I wanted to do any harm.” The Hobbit House is a tribute to many people’s favorite book series.
The post should not be removed from the website, she said, so nothing will be affected other than the name.
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“At the end of the day, it’s laughable, but it’s almost flattering that they don’t have anything better to do than go after small businesses,” she said.
Voting for the new name will continue on Instagram until tonight, May 21.
So far, Second Hideaway Breakfast has been the most popular choice.
Warner Bros. did not immediately respond to a request for comment.
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